Saint Lucia Tourism Authority
From One Special Place To Another
Arsenal supporters know the pride, passion and belonging that comes with supporting somewhere special. We recognised those same feelings in the people of Saint Lucia, whose love for their island, culture and communities runs just as deep.
Despite the miles between them, both share an unwavering pride in the places they call their own. It was the idea that special places recognise special places that inspired our thinking.
The result was a highly emotive launch campaign that celebrated their shared passion, positioning the partnership less like two organisations coming together and more like two kindred spirits finally meeting.
