Saint Lucia Tourism Authority
Saint Lucia Stories
With a history and cultural identity as rich and varied as the landscape, the island of Saint Lucia is a tropical playground for all ages, setting the scene for a world of romance and adventure, fostering all kinds of memorable experiences for all who visit.
Behind every vacation is a great travel story. It's true what they say – the memories we make while travelling become the real souvenirs of our travel experiences. 'Saint Lucia Stories' was a campaign that shared these memories through the eyes of those who have experienced the island for themselves, in their own unique way.
The campaign was much more than emotive words. The stories came to life against the layout of striking artwork that reflected the vibrant spirit of the island. We rolled out the campaign to video, printed brochures and even a dedicated microsite.
Behind every vacation is a great travel story… where the memories we make while travelling become the true ‘souvenirs’ of our travel experiences. And let’s face it, we all love telling each other about what it was like to visit somewhere else.
Design Concept
