Saint Lucia Tourism Authority
Peak Season
As the winter months of November–February represent the height of travel to Saint Lucia, we felt that this ‘peak' period drew clever parallels to the island’s iconic Piton mountains and various luxury experiences.
Winter is famously the best time to escape to the tropics... but nowhere owns ‘Peak Season’ quite like Saint Lucia. Framed by its iconic twin Piton mountains and filled with natural beauty and adventure, the island gives the phrase a whole new meaning.
The clever wordplay of 'Peak Season' lead to wider application usage, lending itself nicely to representations of peak experiences for holidaymakers.
The results were a campaign that captured the imagination of travellers and industry insiders alike, driving a significant increase in tourism to Saint Lucia during their busiest period of year.
