She is Saint Lucia. 

As the world gradually re-opens following the COVID-19 crisis, Saint Lucia carefully prepared to welcome visitors back safely and responsibly. To relaunch the island to consumers we created a global campaign spearheaded by a 90 second video.

Being the only country in the world named after a woman, we focused on this female heritage, bringing to life the island’s natural beauty and reminding us of Saint Lucia’s inspirational spirit.