Expanding horizons in travel brochure design

By 2019 Lusso’s portfolio of destinations was expanding further across the globe into new and exciting regions. As well as specialising in luxury travel, Lusso also possess inside knowledge of all the regions they represent, strengthened by regular visits to destinations and hotels by their reservations team.

For the brand new South East Asia brochure we brought this expertise to the fore by featuring members of the Lusso reservations team throughout the brochure, reflecting a shift towards more individual and experiential holidays in luxury travel. A heightened awareness of ‘responsible tourism’ also led to a more organic feel to the brochure which used carbon balanced paper throughout.