Taking luxury travel in a new direction

For luxury tour operator Lusso, the Caribbean and Indian Ocean have always been their core destination brochures. For the 2020/21 versions we evolved the overall look and feel of the brochures to feature the in-depth knowledge and expertise of the Lusso team and reflect the shift in luxury holiday trends towards more experiential and ‘individual’ travel experiences.

We also shifted to using more organic materials in line with promoting ‘responsible tourism’ within the brochure, creating an altogether more earthy and textural feel.