Client
ESSENTIAL DETAIL
Corporate Identity
Advertising
Digital
Print
Essential Detail are a UK hotel representation company with a portfolio of boutique, one-off hotels across the Caribbean. Rather than the usual cliché of slick and glossy corporate brochures, we drew inspiration instead from the hotels themselves.
Focusing on the genuine rustic charm and character of the properties and the Caribbean, we created a portfolio brochure that also had the added benefit of including helpful and interesting information on local island life. We then carried this visual approach through to digital marketing in a travel agent incentive campaign that we rolled out in 2016.
