Client
SHEPROTEIN
Corporate Identity
Print
Packaging
Art Direction
Brand Strategy
Advertising
Protein supplement brands are extremely male focused with aggressive looking branding and heavy duty giant containers complete with images of vein-busting male bodybuilders. However in an emerging female market with an interest in the benefits of protein, beyond ‘building bulk’, a new company entirely focused on women was formed.
For SheProtein, we created the complete brand identity across packaging, website and marketing. With a totally different look to traditional protein brands we brought a sense of natural organic goodness and sophistication that would appeal to women. Since She Protein’s recent launch it has certainly gained a healthy female following.
